It’s easy to underestimate the number of channels and various forms of communication involved in the world of marketing today, and the amount of time it can take to implement a successful marketing plan. Fortunately, there are many different tools out there to help. Here is a selection of some useful marketing tools that we use here at Clarity, whether to support our clients or for use in our own marketing activity.
Marketing automation & CRM solutions
There are many systems available to marketers and sales teams offering sales/marketing automation and ecommerce tools as well as CRM applications. These systems not only provide businesses the opportunity to centrally store large quantities of data that can be easily segmented through various tags, but also allow for the streamlining, automation and measuring of marketing tasks and workflows.
Social media has become an integral part of many a successful marketing plan, but can also take up an increasing amount of time to push out content, whether curated or created. With Hootsuite, social posts can be scheduled in advance and will automatically be posted to your connected accounts on the selected time and date.
To assist with finding relevant and interesting content to share across social channels, Feedly is a tool that presents the top content each day based on specific search terms or RSS feeds. From here it is easily shared via social channels and also links with Hootsuite so posts can be scheduled for a later date. A useful tool for easily curating content regularly!
Google Analytics should be the ‘go to’ in any marketers arsenal of tools, providing a powerful means for monitoring and analysing your website traffic. If you want to know how many people are visiting your website, how they are getting there, the length of time they are staying and which pages they’re visiting, this is the way to find out! As well as providing information on the performance of different web pages, it also gives you insight into valuable user data such as the age, gender & location of site visitors.
True Social Metrics
A social media analytics tool, which enables you to look at the level of engagement with social media followers based on a number of different variables. See the top performing posts to discover which topics your audience respond to and analyse competitor social channels to see how they compare. Useful to keep track of how your social media accounts are performing and where you can make improvements.