The weather is certainly better in the Middle East, North Africa, Asia and India in Autumn, but as our research showed, Autumn is still very much a new season with new aspirations.
Costa Coffee have a lot to offer. The quality of craftsmanship that goes into each cup cannot be overlooked, but equally nor could the new product development of their Donut Latte, which is so desirable for the Millennial market and sweet tooth of this International culture.
Clarity were asked to find the right balance of portraying the quality of their coffee along with this new news that would delight and attract new customers, who were maybe going with a lesser quality brand.
Working with pre-shot images (which is never ideal) we brought alive the Costa range of Lattes, and provided a comprehensive set of Point of Sale that would work across the full customer journey. From attracting customers from a distance outside the store, to making their final purchase decision in-store, and providing crafting notes for awareness as they enjoyed their choice of drink, we ensured the range would portray the variety of tastes that would appeal to different types of people. A suite of designs and artwork was created and distributed to 13 different International markets to be activated, along with a Communication Tool Kit.
Within the Tool Kit, we provided ideas and artwork for launching the campaign locally – including a variety of animations and static images for social media, PR ideas and assets for getting word of mouth and a Donut Party started!