by Chrissy Norwich
on September 18, 2017

Christmas gets earlier and earlier!

Everyone wants the best Christmas…time off work, time with friends and family, time to eat, drink and be merry!  As consumers & customers we are encouraged to plan earlier each year so we can enjoy the festivities to their fullest.  Our clients also want the best Christmas…it’s a very important occasion in the Hospitality business.  And that’s where we come in… usually around March!   

With fresh insights from Christmas just passed – with feedback from restaurant teams, customers, sales results and review of competitor activity, the Clarity team kick off the planning to improve like for like sales for our various Hospitality clients to convey the best experience for each brand for the relevant target audience.  Here’s a a glimpse at the Christmas comms launched in July for some of our client’s brands.  

The development still continues with next phases being launched in the coming months, before the festivities really get going! It’s Christmas all year long at Clarity!


TGI Fridays
Predominantly a millennial and young family audience, there is no doubt there is true Fridays Fun to be had throughout the whole of December!  In addition to all printed communications and menu suite, we gave their website some festive magic

With a familiar and friendly welcome at this local community pub, good times go further throughout the festive season.  Whether for fun times during the lead up to Christmas, the big day itself, or New Year’s Eve celebrations, we created simple, effective value based festive comms.

Stonehouse Pizza & Carvery
For a traditional Christmas roast, the fresh carvery at Stonehouse is a great option for a family Christmas get together, along with all the trimmings. Here is a snapshot of the front of the Christmas menu we created for them.

Hello Christmas!

Whitbread Inns & Table Table 
What better place to have your Christmas get together, than your local pub restaurant.  Particularly with this early booking incentive!  Christmas is a special time of the year to celebrate with friends and family, and the Whitbread experience makes sure of that!


Chrissy Norwich

Chrissy has over 20 years experience working for Marketing, Design, Event and Promotions Agencies, both nationally & internationally. A creative herself Chrissy, loves working with creative people and visiting galleries and theatres. Chrissy is also a practitioner and teacher of Reiki.