When long-term colleagues Chris Morris and Jeremy Harvey founded a new agency in 2005, they decided that Clarity wouldn’t just be its name, but that CLEAR Thinking™ would be its guiding principle. The two colleagues developed the CLEAR Thinking™ method and, over a decade later, it’s still the framework and approach that enables us to provide the perfect balance of strategic and creative thinking to answer our client’s challenges and provide tangible results on their behalf. Since its inception Clarity has grown from just a two-man agency to be ranked 35 in the Design Week top 100 agencies.
Chris has over 30 years experience in the marketing industry, for 29 of those years he has owned his own agency. He has a deep belief in the power of ideas, superior creative and above all the CLEAR Thinking™ method to deliver results. In the last ten years Clarity has grown from just himself and Jeremy to an agency with a presence in three countries employing over 40 people.
Jeremy has over 20 years experience crafting communications for respected national and international brands. His energy, enthusiasm and passion for the creative process is reflected in the broad nature of his output – as happy conceiving brand propositions as he is shaping interior experiences.
CLEAR Thinking™ is our secret sauce, it’s the simple recipe we trust and use on every project. We know if we follow it we stand the best chance of giving our clients the extra insight to help them achieve meaningful commercial results. Everytime.
The first task in any project whether it’s repositioning a brand, a new seasonal menu or full responsive ecommerce website is to understand the challenge that our client is facing. We always seek to define the problems and aspirations for the project because we know that once we reach a complete understanding of the context we can apply our intelligence to find a breath-taking solution.
Once we know the brief better than the person who wrote it, it’s time to learn all the other stuff. So at this point in the process we turn to surveys, studies, whitepapers, market research, experts and any other vaguely relevant resource we can lay our hands on. All in the pursuit of the total understanding that unlocks that special insight.
Expression is all about us breathing life into everything we’ve learnt and articulating it into a clever, beautifully crafted solution that hits the spot for both the client and the audience. It doesn't matter to us if that’s a witty animation, a show stopping menu or an all singing all dancing website - it's all about providing you with the right solution.
When we all love the idea, the creative, the copy or whatever the perfect solution is, it's time to share it with the world. Like all proud parents we're there every step of the way as our baby flies the nest and takes on a life of it's own.
Report, refine, results, re-evaluate, ROI, rejoice - lets face it there’s lots of R word’s applicable at this stage of the process but we’ve opted for Review as a coverall. We know we are only as good as our last project and making sure we delivered on the client’s KPI’s, whatever they are, is what we will be judged on.
These days every business claims to be passionate, there seems to be more passion around than ever before, but what do they mean by it? When we talk about passion it's an enthusiasm for what we do, a love of the alchemy between ideas, people, creativity, brands, technology and all those good things – it’s a magic trick and one we are… passionately addicted to.
We believe that for our people to be really useful to our clients they must tell the truth, even if it isn’t what the client wants to hear. So our people are trained to question, to challenge, to push the boundaries. We’re not afraid to put forward bold ideas and we won’t bite our tongues if we think something isn’t right.
It may read like a particularly earnest tattoo but these are the foundations of any meaningful and lasting relationship. Those are the relationships we want to build and we do it by keeping promises, delivering on time and on budget.
Intelligence is as important to us as creativity, there we said it. The reason is without it we cannot offer our clients the strategic insights which help them achieve their goals. So in all things we attempt to apply intelligence to get to the real heart of the matter. Then we make it look fantastic.
The leadership team
Put simply (and by now you know that’s what we’re into) Clarity would just be a collection of rather compelling ideas without the fantastic people who work here. They are the ones out there everyday using our methods to benefit brands.