/success story

BioRegional

Pedalling forward green engagement

THE CHALLENGE

To bring to life a mobile Green Deal exhibition for BioRegional and two other councils.  The exhibition would be touring for over two years.

The Results

Clarity has successfully launched Campaign Central for all five brands within Volkswagen Financial Services.

50%

of visitors expected to sign up for a Green Deal Assessment as a result of the visit

3 Films

plus a host of exhibits, all designed and delivered within 2 months

9 Screens

plus a host of exhibits, all designed and delivered within 2 months

30 Panels

plus a host of exhibits, all designed and delivered within 2 months

36

locations covered by the exhibition within a two-year period

Testimonial

BioRegional have developed a Green Deal exhibition with the support of Clarity.  We’ve found the team to have fantastic commitment and they delivered a great outcome within some tricky time scales.

Joanna Marshall-Cook, Project Manager, BioRegional

THE Approach

BioRegional challenged Clarity to engage local communities whilst driving uptake of the Green Deal.

Although we were tasked with short time scales, many stakeholders and lots of messages, all within the changeable world of government policy-led initiatives, we understood that success would come down to ensuring visitors were fully engaged.

We applied our knowledge to develop the designs, icons, touch-screen activity, animation, video and mechanics to the space.

The fun, engaging content that was delivered suited the preferences of different individuals and made green issues rewarding.

We communicated energy efficiency, waste reduction and funding resources to the public and gained engagement through interactive experiences.

Clarity’s support ensured that BioRegional’s mobile Green Deal exhibition was engaging to all its visitors throughout the region.

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