/case study

MAKING

LIGHT WORK

FOR E.ON

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THE CHALLENGE

E.ON needed to raise awareness and generate qualified sales opportunities for their innovative LED street lighting proposition. Clarity built a creative solution and integrated approach to really make an impact in the industry.

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  • Design
  • Strategy
  • Print
  • Comms
  • DM
  • ECRM

/CLIENT

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The LED street lighting can save up to 80% compared to traditional lighting solutions. Using these insights and supporting market research, Clarity set about demonstrating how E.ON are both literally and metaphorically ‘Making light work’.

Clarity ran an integrated campaign approach, managing all aspects from data development, direct mail, web, events, adverts, e-shots and telemarketing.

We considered the full customer journey to run this multi-channel approach and lead the prospect to the desired end result.

We devised an integrated campaign approach, managing all aspects from data development, direct mail, web, events, adverts, e-shots and following up with telemarketing.

The Results

+7% response rate

with qualified appointments booked from 600 records.

100% repeat rate

achieved when the campaign was run a second time

6 campaigns

6 other campaigns launched on the back of these results.

Clarity are superb, they are an extension of our Comms team and I enjoy working with them. I have worked with agencies since I graduated — 25 years ago and this team are the best yet.

Rachel Hodge, Head of Marketing and Communications, E.ON Connecting Energies, Europe

FURTHER READING

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