/success story

E.ON

MAKING LIGHT WORK FOR E.ON

THE CHALLENGE

To raise awareness and generate qualified sales opportunities for E.ON’s innovative LED street lighting proposition. 

Clarity built a creative solution and integrated approach to make a significant impact in the industry.

The Results

+7%

response rate with qualified appointments booked from 600 records.

100%

repeat rate achieved when the campaign was run a second time

6

additional campaigns launched on the back of these results

Testimonial

Clarity are superb, they are an extension of our Comms team and I enjoy working with them.  I have worked with agencies since I graduated – 25 years ago - and this team are the best yet

Rachel Hodge, Head of Marketing and Communications, E.ON Connecting Energies, Europe

THE Approach

E.ON’s LED street lighting can save up to 80% compared to traditional lighting solutions. Using these insights and supporting market research, Clarity set about demonstrating how E.ON are both literally and metaphorically ‘making light work’.

Clarity devised an integrated campaign approach, managing all aspects from data development, direct mail, web, events, adverts, e-shots and telemarketing.

We considered the full customer journey to run this multi-channel approach and lead the prospect to the desired end result.

Clarity’s integrated approach is used throughout the customer journey.

FURTHER READING

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