To raise awareness and generate qualified sales opportunities for E.ON’s innovative LED street lighting proposition.
Clarity built a creative solution and integrated approach to make a significant impact in the industry.
response rate with qualified appointments booked from 600 records.
repeat rate achieved when the campaign was run a second time
additional campaigns launched on the back of these results
E.ON’s LED street lighting can save up to 80% compared to traditional lighting solutions. Using these insights and supporting market research, Clarity set about demonstrating how E.ON are both literally and metaphorically ‘making light work’.
Clarity devised an integrated campaign approach, managing all aspects from data development, direct mail, web, events, adverts, e-shots and telemarketing.
We considered the full customer journey to run this multi-channel approach and lead the prospect to the desired end result.