To increase from 30% to 50% the renewals average across the Fiat dealer network. This would bring it in line with other automotive brands such as Mercedes, Ford and Kia. The increase would equate to 20% of the network’s new car sales target for the year.
increase in projected customer renewals
dealerships signed up in week one
buy in from BDMs
potential profit for dealers per year
Clarity’s research revealed that the dealership teams were process oriented and responded well to advocacy from their management team.
We therefore devised a campaign built around DM contact and access to a dedicated online Engage Team portal.
The multi-faceted Engage Programme was rolled out across four brands – Jaguar, Land Rover, Fiat and Alfa Romeo - all with the same central message and desired outcome, increased engagement.