/success story

Barbour

Guiding Barbour into a safer future

THE CHALLENGE

To reposition Barbour at the top end of the safety information market and deliver sales.

The Results

New range

of marketing materials

Reinforced

brand proposition

THE Approach

Barbour had been leading the safety information market for over 30 years but the marketplace was becoming more competitive and prices were dropping. Clarity was challenged to reposition the company.

Clarity created exhibitions and brand experiences to engage the audience and build on the new brand proposition.

Consideration was given to finding platforms to engage the team and provide exposure to the new proposition.

A refined messaging strategy and marketing plan were created.

A suite of materials was created to help the team communicate the full range of services to the customer and make the path to purchase easy.

The digital journey played an important role throughout the process and tools were aligned to enable online promotion and engagement.

Clarity has definitely steered Barbour into a safer future.

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