Celebrating his legendary status and respecting it being the 20th anniversary of his passing, 2017 marked the launch of the Notorious BIG pop up for 3 days only, with the opportunity to purchase limited edition premium range of merchandise.
Total PR Reach
Total Social Reach
A NOTORIOUSLY BIG EVENT The merchandise pop up event was on for 4 days, and attracted a huge amount of media attention and coverage.
With attendance from, 101Elle, Hypebeast, Stylist, Mixmag, Now, I-D, Complex, Shortlist, Wonderland, Metro, Time Out. As well as key influencers such as, Charlie May, Kitty Cowell, Jimmy Napes, Anti-Agency, Zoard Heuz.