/success story

Camden Market

Notorious B.I.G Camden Market pop up

THE CHALLENGE

Celebrating his legendary status and respecting it being the 20th anniversary of his passing, 2017 marked the launch of the Notorious BIG pop up for 3 days only, with the opportunity to purchase limited edition premium range of merchandise.

The Results

114,590,387

Total PR Reach

5,730,168

Total Social Reach

THE Approach

A NOTORIOUSLY BIG EVENT The merchandise pop up event was on for 4 days, and attracted a huge amount of media attention and coverage.

With attendance from, 101Elle, Hypebeast, Stylist, Mixmag, Now, I-D, Complex, Shortlist, Wonderland, Metro, Time Out. As well as key influencers such as, Charlie May, Kitty Cowell, Jimmy Napes, Anti-Agency, Zoard Heuz.

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