/success story

Premier Inn

From clear thinking to market leading

THE CHALLENGE

To help Whitbread to create a new brand for the budget hotel after the acquisition of Premier Lodge and Travel Inn.

The Results

BEST BUDGET HOTEL

UK Travel Awards

BEST INTEGRATED CAMPAIGN

Hotel Marketing Awards

BEST HOTEL BROCHURE

Hotel Marketing Awards

500+

Sites were converted to the new identity and culture

20k

Team members engaged in the new brand launch

9/10

Guests would recommend Premier Inn to friends

THE Approach

Through market analysis Clarity discovered that the budget hotel sector was highly saturated. Premier Inn needed a different position that enabled them to build brand equity and thrive. Clarity unearthed the opportunity to create a new space in the market for a ‘premium budget’ brand.

The new positioning and identity was rolled out across the estate with over 20,000 employees and 500 sites rebranded successfully.

During the rebrand over 150 print and digital touchpoints were generated.

Creating and launching the brand was just the beginning.  All great relationships start somewhere.

Clarity has helped Premier Inn create a best in class interior experience.

Our impact has been far-reaching; creating award winning communications and assets for Premier Inn.

Clarity has been responsible for the creation of digital print collateral and campaigns across many applications, from F&B to business communications.

And we have developed campaigns and products for the corporate market such as the Premier Meetings proposition and exhibition experiences.

Clarity’s input has resulted in a completely new category of hotel.

FURTHER READING

Top