Thyme wanted to refresh their offering by focusing on being more relevant and by moving away from the classic pub feel. In creating this restaurant brand for Premier Inn, Clarity’s research uncovered current and future trends to inspire and influence a strategic and creative approach to meet the objective of achieving a sleeper/diner ratio increase of +5%.
Clarity recommended leading Thyme’s proposition with four key pillars: Freshness, Convenience, Value for Money and Choice, creating a platform to launch thoughts and ideas from. The positioning statement: ‘Feel Refreshed’ helps to drive this focus.
Clarity created the menu system for Thyme. Many years of crafting menus has enabled us to design the best brand experience whilst providing a tool to effectively sell products.
We developed promotions to engage guests across social media to weave Thyme restaurants into their everyday lives.
Clarity designed promotional creative for multiple hero campaigns using our fresh new photography style.
A new kids menu was designed that added a fun flavour to meals with Thyme.
Our new photographic style was implemented, moving Thyme forward with editorial-feel images that appeal to both the appetite and the eyes.
The new photographic style was applied to build a pool of assets that exude a sense of freshness and desirability.