To refresh the Thyme brand with the objective of significantly increasing the number of Premier Inn guests opting to eat at the in-house restaurant.
in guests eating in house
Modern and fresh
feel across the entire brand
menus and food offerings
Clarity recommended that Thyme move away from the classic pub feel and adopt a more modern, fresh restaurant approach. Four key pillars were initiated around which the entire brand would be based: Freshness; Convenience; Value for Money and Choice. These pillars would influence every decision from creating a new menu to the look and feel of the restaurants themselves. The positioning statement implemented by Clarity, ‘Feel Refreshed’ helped to drive this focus.
Many years of crafting menus enabled Clarity to create a menu system for Thyme which encapsulated the new brand feel whilst simultaneously working effectively as a sales tool.
Clarity developed promotions to engage guests across social media, weaving the Thyme brand into their everyday lives.
Clarity designed promotional creative for multiple hero campaigns using our fresh new photography style.
A new kids menu was designed that added a fun flavour to meals at Thyme.
The new photographic style was applied to build a pool of assets that exude a sense of freshness and desirability.