/case study

ONE WEBSITE FOR ACCESS TO multiple campaigns



Volkswagen Financial Services required a website which could house each brand’s latest finance campaigns, aftersales and insurance products.

Clarity Automotive was set the task of designing an intuitive tool that would help dealers, internal staff and brands stay abreast of the latest customer finance offerings, and ultimately increase their selling power.

  • Web Design
  • Web Build
  • UX
  • UI
  • Strategy
  • Email Comms
  • Animation
  • Design


client logo

We analysed the user’s needs and overall objective. From our full site architecture and UX design, Campaign Central was born.

Simple, fast and innovative, Campaign Central was designed with a host of cutting edge features. Including an interactive model walk, developed to show the finance steps from model to model in each brand’s available range. 

Campaign Central was designed across all five of the VWFS brands. Each site was carefully crafted to complement each brand’s visual identity and built responsively to work across Desktop, Tablet and Mobile devices.

A fully tracked download tool was developed, encouraging users to open important sales documents, allowing the client to report on download usage across the network.

We delivered an email communications campaign to build excitement running up to site launch, and later to announce its live status to brand networks.

The ‘Hands’ video was developed and released during pre-launch to provide a better understanding of what the site can offer.

The Results

Clarity have successfully launched Campaign Central for all five brands within Volkswagen Financial Services.

5 Brands

Fully Customised CMS builds across all 5 VWFS brands

130k + Pageviews

Since we launched the first site