/success story

Whitbread Corporate

Eat, sleep and drink Whitbread

THE CHALLENGE

To help introduce a new set of processes into the Whitbread Restaurant marketing and F & B teams; to inspire, motivate and transform working behaviours.

The Results

Large format

workflow chart

Briefing

process entirely captured in one place

THE Approach

Clarity used visually led process workflow to engage mid and lower level teams to buy into the process.  Those teams’ input was integrated into the final tool kit, giving the desired inspiration and ownership.

To help illustrate the complex charts and work flows, Clarity created an informal and characterful visual style, inspired by mind maps and creative brainstorming.

The inclusion of structure charts and visibility of who is responsible and accountable at precise stages in the work flow ensured that employees spent less time working out who should do what and more time doing what they do best.

Notes pages on the reverse side of each page helped to make this a useful document that employees would use and keep on their desks, rather than in their drawers.

By including checklists and briefing templates Clarity has reinforced why it is appropriate to call this internal comms document a WOW toolkit.

FURTHER READING

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